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How to Successfully Measure Your 2014 PR Programs
The value of public relations is on the rise, and we could not be more pleased. In the past 5 years, the metrics for public relations programs have been based on a wide range of factors, like SEO...
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Seek and Ye Shall Find: The News Release
By Neil Hershberg, Senior Vice President, Global Media The primacy of the news release in the editorial ecosystem has once again been reaffirmed.Google adjusted its algorithms last September to include...
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